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google analytics

Posted by simon ashwin On Saturday 19 Jan 08

Ever wondered how your company’s website fares against others in your industry? Google Analytics, a free service offered by Google, can provide detailed statistics about your website – including industry benchmarking that tells you exactly how your website compares.

Google Analytics is a tool that was launched in 2005.  The detailed, and free, reporting package was an immediate and phenomenal hit. Faced with an overwhelming demand, Google had to slow down registrations to invitation-only until mid-2006 until it expanded its infrastructure to handle the load.

There are over 80 reports in the Google Analytics package. Included is data on how people found a site and how they explore it. This includes tracking visitors through the exploration of the site, how long they stay, and an analysis of where they came from.

From a commercial perspective, some of the most critical data is how the site compares to others in the same field. This goes beyond surface data like hit counts to reports on conversions (sales), ad performance, and lead generation (email registrations).

This is powerful information for marketing and sales teams, especially when applied to Google AdWords campaigns. Google Analytics is fully integrated with AdWords and illustrates which keywords are really working and which ones are not working for the site.

In understanding how your website is performing compared to others, opting-in to Google Analytics benchmarking feature will enable reports on your site's performance against comparables, and metrics on how your niche compares...

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