White Duck

business strategy

Growing in the right direction

WhiteDuck works with client businesses to help them plan for how to grow their revenue and profit. Our core business growth and marketing strategy services include:

Strategic Growth Planning

Before any kind of marketing or demand creation plans are put in place, business leaders must answer questions like: How much should we grow? What markets should we be in? What are our products or services? What do our products or services need to be? How does our business need to change to be most competitive? What will the finances look like? What is the exit strategy of the firm leaders?

Through strategic growth planning, we can help you understand the overall growth path, possibilities, and requirements for your business or division.

Marketing Strategy

Target markets. Value proposition of your firm and of your specific service sets. Position in your markets. Competitive planning. Marketing communications plans, budgets, and timeframes. Implementation plans. Expectations for outcomes. Critical success factors.

Our marketing strategy services can help you go to market in ways that work to grow a profitable service business.

Lead Generation and Demand Creation Planning

You know your growth plans, your targets, your value proposition, your competitive positioning, and your product or service sets. You know your overall goals and budgets. But, what's the best way for you to create more qualified leads and relationships for your organisation?

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blog

using social media to promote tourism

Posted by simon ashwin 05 April 2010

Tourism is an important pillar in almost every country’s economy. While some countries are really good at promoting themselves, others...

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social networking and the economist

Posted by simon ashwin 03 April 2010

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the love story that is social media

Posted by simon ashwin 02 April 2010

Love is not just found in the intoxicating haze of romantic, but in countless other ways. Most of them...

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